CLIENT:

Arla Foods

PROJECT:

National Grilled Cheese Month

LOCATION:

New York

CHALLENGE:

Showcase the to key media Arla band and their premier cheese through creative and unique sampling tactics that target top media outlets around a celebration moment in timeā€¦ National Grilled Cheese Month.

APPROACH:

Partner with the top food trucks in major markets to create a chef inspired menu featuring Arla cheeses. In NYC, TRIGGER(HOUSE partnered with the Brooklyn based Morris company to craft and serve creative grilled cheese offerings, to create 3 unique gourmet Arla grilled cheese sandwiches. Targeting the most influential food and media bloggers in the New York market, together Arla and The Morris Truck took this exclusive menu to high profile offices around the city, such as: At Media/ The Kitchn, Buzzfeed, Refinery 29, and Huffington Post.