CLIENT:

Brisk

PROJECT:

Sneak Out Sneak in Rooftop Party

LOCATION:

New York, NY

CHALLENGE:

Drive national media coverage with priority news outlets and deliver strong social media engagement with the Brisk target audience surrounding the debut of the custom Brisk-branded sneaker collaboration with sneaker artist, Mache.

APPROACH:

Design and produce a bold and exclusive NYC Rooftop Party for media and influencers to debut the new Brisk x Mache custom designed sneaker collaboration. This private, invite only sneaker drop was held on a rooftop in NYC adjacent to the Empire state building, and brought to life the brand’s “kinda out there” positioning through a series of design and experiential elements. The experience included a custom fabricated water tower, a Mache inspired sneaker display, an 8-bit oversized Brisk shoe graphic, and a sneaker selfie bench for guests to take epic photos of their kicks against a dramatic backdrop of the Empire State Building-- all topped off with Brisk mixed cocktails, food cart inspired snack bites, and one intimate performance by up-and-coming Chicago rapper, Dreezy, at sunset.

RESULTS:

The event was picked up and mentioned by the biggest media outlets in the sneaker and Hip Hop game including Complex, Hot97, Bleacher Report, HipHop Wired, Nylon Guys, Vibe Magazine, Footwear News and HipHopDX. Reaching to UMV (unique monthly visitors) of 90,043,779 and 2,928,985 followers.