CLIENT:

Harley Davidson

PROJECT:

Project Livewire

LOCATION:

National Tour

CHALLENGE:

Appeal to a younger, more technical, environmentally conscious generation by showcasing Harley-Davidson’s design and engineering innovation within the electric motorcycle category without alienating the core demographic.

APPROACH:

Project Livewire, a mobile demo footprint, toured across America offering motorcycle enthusiasts a once-in-a-lifetime opportunity to test drive the first ever Harley-Davidson Electric Concept motorcycle. In addition to test driving capabilities, the custom fabricated 2500 square foot event set-up featured multiple interactive experiences including a digital tour of the bike’s production, multiple photo opts with real-time sharing abilities, and a custom virtual reality helmet tour. TRIGGER(HOUSE designed and produced all custom Project Livewire elements including crates to securely pack the entire footprint into two 53 foot trailers for transport across the country.