CLIENT:

Lumix

PROJECT:

Strong Mom Shoot

LOCATION:

Indiana, South Carolina, Georgia

CHALLENGE:

Showcase features and accessibility of both Panasonic’s A1 Action Cam and the Twin Camera technology in a creative and captivating real world setting

APPROACH:

Tapping into an existing Spartan Race and influencer athlete partnership, TRIGGER(HOUSEproduced a high-quality photo and video shoot for Panasonic. Working with a four man content crew over two days on location, TRIGGER(HOUSE was able to capture Spartan athlete Anna Arsenal (a.k.a Strong Mom) using the Lumix cameras in a variety of different settings on the Spartan race course. The team then paired this content with custom animations that complimented the brand’s equity and enhanced the product’s features to create several dynamic content pieces.