CLIENT:

Red Bull

PROJECT:

Frozen Rush

LOCATION:

Maine

CHALLENGE:

Provide on-snow production, logistics, and staff support for the Red Bull signature series event, Frozen Rush.

APPROACH:

TRIGGER(HOUSE was called in to provide tactical support for the Red Bull Northeast marketing and Red Bull Media House teams for the second and third installment of Frozen Rush. This signature series event features the world's best off-road truck drivers competing head-to-head on the slopes of Sunday River Resort through a custom-built course of jumps, berms and other snow features.