CLIENT:

Shell

PROJECT:

Kiss Cam

LOCATION:

Los Angeles

CHALLENGE:

Surprise and delight Shell’ V-Power Nitro+ Fuel fans for Valentine's day.

APPROACH:

Taking place in 5 markets across the globe, T(H was selected as Shell’s US execution partner for a hidden camera video series leading up to Valentine’s day.  A covert production crew took over a Los Angeles Shell station to produce the 2 day hidden camera stunt. Consumers using V-Power Nitro+ to fuel their cars were encouraged to show love by kissing their car, those caught kissing on camera were rewarded with free fuel and were entered to win a grand prize romantic trip for two to Italy!