CLIENT:

Sudo

PROJECT:

Sudo House

LOCATION:

Austin, Texas

CHALLENGE:

Drive awareness and trial of the newly launched digital security app, Sudo, among tech early adopters at SXSW.

APPROACH:

Over the course of just four weeks, Trigger(House sourced a location, designed a co-working and social space for tech entrepreneurs and the creative class directly in the epicenter of SXSW. The Sudo House -- a first class lounge and office space, with a full service bar -- provided a complimentary luxury retreat for SXSW attendees while delivering intriguing and provocative programming, including a speaker series with industry experts, blogger meet & greets, and live entertainment featuring emerging talent. Additional free services provided at Sudo House included a professional headshot studio, luxury massage chairs, a full service espresso and coffee bar, and hyper-fast Wi-Fi connectivity.

RESULTS:

Within five days of opening, the venue was visited by more than 5,600 SXSW attendees, generated over 3,000 app downloads, created a groundswell of social conversation including over 2.8 million impressions on twitter alone