CLIENT:

Ulta Beauty

PROJECT:

Pop-Up Store

LOCATION:

New York

CHALLENGE:

Raise awareness around Ulta Beauty’s national retail partnership with the Breast Cancer Research Foundation and drive to purchase online and in-store.

APPROACH:

Design and build a temporary retail store in Manhattan’s trendy SoHo shopping district. This Ulta Beauty store was constructed to function not only as a public retail space but also a hidden camera style film production set that yields multiple content pieces for PR and Social use.  

RESULTS:

To date, Ulta Beauty has funded over 16 million minutes of Breast Cancer Research, and the promotional video shot in the SoHo pop-up store has received over 1.7 million views on Facebook.