CLIENT:

Vans

PROJECT:

Red Bull Flugtag

LOCATION:

Boston

CHALLENGE:

Showcase the Vans shoe brand and highlight their sponsorship of the 2016 Red Bull Flugtag event with a custom made, human-powered flying machine. Here

APPROACH:

TRIGGER(House harnessed the science of flight to fabricate a flying a DIY craft designed after the iconic Vans SK8-Hi checkerboard sneaker.  The massive sneaker replica sat atop a Vans’ shoebox and featured a skateboard hang glider wing. Trigger(House filmed the behind the scenes build of the craft creating a teaser video used for social amplification by the Vans’ social team.

RESULTS:

Almost 50,000 spectators alongside the shoreline of the Charles River (and thousands more viewing online via facebook and snapchat) witnessed the inaugural flight of the Vans flying SK8-Hi. The honorary craft soared 42’, one of the longest of the day, beating out local favs MIT!