Sudo House


Austin, Texas


Drive awareness and trial of the newly launched digital security app, Sudo, among tech early adopters at SXSW.


Over the course of just four weeks, Trigger(House sourced a location, designed a co-working and social space for tech entrepreneurs and the creative class directly in the epicenter of SXSW. The Sudo House -- a first class lounge and office space, with a full service bar -- provided a complimentary luxury retreat for SXSW attendees while delivering intriguing and provocative programming, including a speaker series with industry experts, blogger meet & greets, and live entertainment featuring emerging talent. Additional free services provided at Sudo House included a professional headshot studio, luxury massage chairs, a full service espresso and coffee bar, and hyper-fast Wi-Fi connectivity.


Within five days of opening, the venue was visited by more than 5,600 SXSW attendees, generated over 3,000 app downloads, created a groundswell of social conversation including over 2.8 million impressions on twitter alone