Showcase the Vans shoe brand and highlight their sponsorship of the 2016 Red Bull Flugtag event with a custom made, human-powered flying machine. Here
TRIGGER(House harnessed the science of flight to fabricate a flying a DIY craft designed after the iconic Vans SK8-Hi checkerboard sneaker. The massive sneaker replica sat atop a Vans’ shoebox and featured a skateboard hang glider wing. Trigger(House filmed the behind the scenes build of the craft creating a teaser video used for social amplification by the Vans’ social team.
Almost 50,000 spectators alongside the shoreline of the Charles River (and thousands more viewing online via facebook and snapchat) witnessed the inaugural flight of the Vans flying SK8-Hi. The honorary craft soared 42’, one of the longest of the day, beating out local favs MIT!